Many law firms consider that search engine optimization (SEO) and pay-per-click marketing (PPC) are a decision or decision. A competitive SEO campaign from lawyers is not cheap. Depending on your area and practice area, you can expect to pay $ 2,500- $ 20,000 per month for high quality search results. When looking at such an invoice, it is understood that companies can put all their marketing eggs into one basket.
Over the past 13 years, I have worked with hundreds of attorneys to help them with their SEO efforts and to manage their millions of dollars in PPC campaigns. So, should a legal firm focus solely on SEO or PPC? This is a silly question: both offer great benefits. Here are some things to keep in mind:
Pros and Cons of PPC
Pay-per-click (PPC) advertising is where Google pays to place your site on a search results page. They are charged every time your ad is clicked.
Positives
• Immediate results: Once you've activated, viewed, and viewed your campaign on the main terms home page, you'll immediately see traffic and, in general, some conversions.
• Improved results: With improved conversion and proactive management, most PPC campaigns under professional care continue to improve over time, reducing the cost per conversion (or cost per lead).Law Firm SEO small business optimization on google ranking
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